Paid Media
Growth Marketing
Performance marketing is where creative meets math. It's not about clever taglines, it's about testing, iterating, and optimizing until every dollar spent has a measurable return. I build campaigns across PPC, LinkedIn, Reddit, and Bing that don't just generate clicks, they generate pipeline. The goal isn't traffic for traffic's sake; it's qualified leads that sales teams actually want to talk to.
AlphaBOLD
IT
PPC Campaigns
LinkedIn Campaigns
Reddit Campaigns
PPC Campaigns
PPC (Google Ads)
I write ad copy that's built for conversion, not just CTR. Every headline, description line, and CTA is A/B tested against performance data, tracking Quality Score, conversion rates, and cost-per-acquisition. I optimize bidding strategies (manual CPC, Target CPA, Maximize Conversions), refine audience segmentation, and use negative keywords ruthlessly. The result? Campaigns that get smarter and cheaper over time.
I write ad copy that's built for conversion, not just CTR. Every headline, description line, and CTA is A/B tested against performance data, tracking Quality Score, conversion rates, and cost-per-acquisition. I optimize bidding strategies (manual CPC, Target CPA, Maximize Conversions), refine audience segmentation, and use negative keywords ruthlessly. The result? Campaigns that get smarter and cheaper over time.
I write ad copy that's built for conversion, not just CTR. Every headline, description line, and CTA is A/B tested against performance data, tracking Quality Score, conversion rates, and cost-per-acquisition. I optimize bidding strategies (manual CPC, Target CPA, Maximize Conversions), refine audience segmentation, and use negative keywords ruthlessly. The result? Campaigns that get smarter and cheaper over time.
LinkedIn Ads
LinkedIn is where B2B buyers are, but the CPCs are brutal if you're not precise. I run sponsored content, message ads, and lead generation forms with copy that speaks directly to pain points, with no fluff, just relevance. I layer targeting by job title, seniority, company size, and industry, then optimize creative based on engagement metrics and form-fill rates. It's expensive real estate, so every impression must count.
LinkedIn is where B2B buyers are, but the CPCs are brutal if you're not precise. I run sponsored content, message ads, and lead generation forms with copy that speaks directly to pain points, with no fluff, just relevance. I layer targeting by job title, seniority, company size, and industry, then optimize creative based on engagement metrics and form-fill rates. It's expensive real estate, so every impression must count.
LinkedIn is where B2B buyers are, but the CPCs are brutal if you're not precise. I run sponsored content, message ads, and lead generation forms with copy that speaks directly to pain points, with no fluff, just relevance. I layer targeting by job title, seniority, company size, and industry, then optimize creative based on engagement metrics and form-fill rates. It's expensive real estate, so every impression must count.
Reddit Ads
Reddit users have a built-in ad detector. I craft campaigns that feel native to the subreddit culture, value-first, conversational, never salesy. Whether it's promoted posts or display ads, the copy respects the platform's tone while driving traffic to resources that actually help. It's about blending in while standing out, and tracking engagement beyond just clicks, comments, upvotes, community sentiment.
Reddit users have a built-in ad detector. I craft campaigns that feel native to the subreddit culture, value-first, conversational, never salesy. Whether it's promoted posts or display ads, the copy respects the platform's tone while driving traffic to resources that actually help. It's about blending in while standing out, and tracking engagement beyond just clicks, comments, upvotes, community sentiment.
Reddit users have a built-in ad detector. I craft campaigns that feel native to the subreddit culture, value-first, conversational, never salesy. Whether it's promoted posts or display ads, the copy respects the platform's tone while driving traffic to resources that actually help. It's about blending in while standing out, and tracking engagement beyond just clicks, comments, upvotes, community sentiment.
